Our History
Ernest J. Vastine, Sr. established Valley Wholesale Foods, Inc. in 1973 with the hopes of supporting his growing family. He started with a small building, a small box truck and very little product. In the beginning he mostly serviced bakeries. Going door-to-door selling sugar, flour and shortening, he would take the customer's order and then deliver it right off the truck. As the years went by, there became more competition. Because Ernie’s competitors had more products to offer, he had to look for new ways to be competitive. Offering more product lines seemed to be the answer to his competition. In the years to come Ernie added more dry foods, canned foods, and frozen foods. As he embellished on his accomplishments he added to his business, so did his competitors. He had to find a way to survive. The key to survival was to differentiate his company from his competitors. Ernie wanted to offer a service that was hard to match by his competitors. As Valley Foods grew, so did the type of service he needed to offer. In Ernie’s vision he wanted his customers to understand that they were his soul purpose of doing business. He strived to make things better and to offer his service on a customer-based level.
Today, Valley Foods has grown in leaps and bounds. As a service Valley puts every product away for their customers, no matter how big or small the order. Our sales staff calls on each customer in person every week no matter the size of their establishment. Our sales staff also takes the customers anything they need before the delivery truck reaches them. And at Valley Foods we understand how important it is to talk to somebody in person when you call our office. Therefore we have not installed any type of automated answering service. Everyone in our office answers the phone and takes your call personally. Our service is a goal. With every new accomplishment we continue to set the stakes higher. As Valley Foods continues to grow, we intend to be the best we can at providing service to the people who mean the most to us…our customers. We like to look at it as "our family...feeding your family."
The Family of Valley Foods is our best asset. We are caring and compassionate about what we do. In large part, our success is due to our people and our customers. We sincerely thank each of our employees and our customers for their kindness, friendship and loyalty over the past 35 years.
Today, Ernie and Peggy Vastine are joined by five of their children in the business, who are dedicated and willing to take Valley Foods into the future and beyond.
We offer our customers the best possible solutions to all of their needs. We service many different types of customers, giving the same caring and professional support to each and every one of them. We service schools, day care centers, restaurants, chains/franchises, bakeries, nursing homes, hospitals, grocery stores, deli's, meat markets, churches, senior centers, bar & grills, night clubs, candy companies and any other type of industry that buys food products or non-food items. We are very proud to be able to offer all these different types of services to all of our customers. If you are interested in how to become a customer, please call our offices, we look forward to hearing from you!
Our mission is to provide the highest quality products, at the most affordable prices. It is very important to us to sell the products we believe in. We are constantly looking for new ideas to help increase the consumer’s profit margins, and to help build their business. We want to provide a product that is great tasting and efficient as well as being affordable and less expensive than most private label brands. This is why we offer a full line of Nationally Advertised Brands. We feel that if “it’s a name you know; it’s a name you can trust."
From the old days of selling sugar, flour and shortening off the back of a delivery truck with a small building and very little capital, Valley Foods has embellished upon success brought on by the dedication of its early leader. Today, Valley Foods, is equipped with a fleet of trucks, over 70,000 Square Feet of warehouse space, over 7,000 items and 450 suppliers and the combined purchasing power of up to 6.2 Billion Dollars. Through thick and thin, we understand the growing process. That's why its a privilege and an honor to serve all of our customers, and help their success become a reality.
